DayAway is transitioning into Web3. Here is what that means for the DayAway community.

When we launched DayAway in 2021, the goal was to provide our community with access to luxury escapes through a seamless digital user experience. After over a year of planning and building, DayAway is officially transitioning into Web3. If you’re wondering what NFTs have to do with hotel experiences, or if you’ll be able to Sling & Swim in the metaverse, read on.

What’s not going to change

The transition into Web3 is an evolution, not a transformation. DayAway will still offer luxury daytime escapes as well as some new lifestyle experiences that go beyond hotels, such as private sailing escapes, VIP shopping trips and tastings at Michelin-starred restaurants. Everything you love about DayAway will always be here. Web3 will make it even better by enhancing memberships and the way you collect benefits.

NFT-enabled memberships

Buying an NFT is not the same as buying a jpeg. When you buy an NFT, you buy a piece of code that gives you proof of ownership. Proof that you own a piece of digital art, a house, or a membership. The latter is what we’re offering with the DayAway Genesis collection. 

Genesis is the world’s first NFT loyalty program and membership that grants immediate and exclusive access to luxury experiences from some of the world’s most iconic brands (such as Rosewood, Waldorf Astoria and more). Consider it the “black card” of NFTs. The first drop in the Genesis Collection is the Founder’s Key, which includes 500 limited-edition NFTs that unlock a Lifetime Premium Membership to DayAway, as well as access to a host of experiences worldwide.

DayAway is also building further NFT drops, such as partnership-specific Genesis Keys and the highly exclusive Bucket List NFTs. These once-in-a-lifetime, money-can’t-buy experiences (like behind-the-scenes access to Formula 1) will be sold at auction as 1:1 NFTs. We’ll be revealing more details soon.

Bridging real-life and the metaverse

Metaverse technology should enhance and complement the real-life travel experience—not replace it. DayAway is working with partners in building experiences that seamlessly bridge the physical and virtual worlds, from hotel tours in the metaverse, to exclusive events that you can unlock with your Genesis NFT during your stay.

Web3 was always the plan for DayAway and, now, we get to share it with our wonderful community. Genesis is only the beginning. Currently, we’re collaborating with trailblazers in the Web3 space such as Wilder World and Metaversal to create even more amazing offers for the community.

Furthermore, all money raised from Genesis NFTs will go straight into building more experiences and benefits for our NFT holders. This gives us more freedom and fewer restrictions. Hence, we can put all of our energy into providing the most value for you. 

Creating NFTs that hold utility

Just like there will always be room for paintings and sculptures, there will always be room for digital artwork. But it’s time for NFTs to move beyond that. DayAway’s Genesis NFTs are about immediate, real-world utility. They give you immediate access to incredible experiences IRL—and you can enjoy them today, not tomorrow. With a DayAway NFT, your membership and participation in our loyalty program will become an actual asset, not just a paid subscription.

As DayAway continues to expand internationally, onboarding more partners, more experiences, more benefits, you’ll continuously receive more utilities including invites to exclusive events, discounts, promotions, and upgrades. Over time, the value of your NFT could increase. An even more exciting twist? For the first time ever, your rewards and benefits will be a salable, tradable, transferable asset. 

Hospitality & loyalty in the age of Web3

Being one of the oldest industries in the world, hospitality carries traditional values into modern times. It also brings outdated marketing initiatives, fragmented loyalty programs and inefficient systems. Web3 has the power to break down these barriers. Moreover, experts estimate the global luxury hotels and resort industry will be worth $160 billion dollars by 2031. The experience economy can grow to $8 trillion and the metaverse market to $13 trillion. Moving into this space is the opportunity of a lifetime.

With NFT and metaverse platforms, DayAway aims to be the bridge between the luxury hospitality industry and the world of Web3. Through these changes, our community remains the bedrock of everything that we do. With all these changes, the future can only get better.

Also read: 8 Takeaways on the Future of Hotels And How This Intersects With NFTs and the Metaverse